Ascot Skin : Skincare

Project Overview

This project focused on developing a distinct verbal and visual identity for Ascot Skin, creating an elevated brand experience across cosmetic treatments and curated skincare retail. Building on the credibility of an established dermatology practice, the identity carries forward its existing icon into a refined logo system, establishing a distinct expression of skin health that balances clinical expertise with warmth and considered aesthetics. The result is a cohesive brand experience connecting in-clinic care with the digital storefront.

• Art Director & Brand Designer | 3 Months
• Services: Brand Strategy | Verbal Identity | Visual Identity | Art Direction | Website Strategy & Design
• Industry: Skincare | Cosmetic Dermatology | Beauty & Wellness

Pain Point

Ascot Skin needed a distinct identity that could build on the credibility of an established dermatology practice while carving out its own position in the cosmetic skincare market.

Process

Strategic positioning and verbal identity informed a refined visual system and cohesive digital experience, connecting cosmetic treatments, appointment booking, and curated skincare retail.

Outcome

A cohesive brand experience that positions Ascot Skin at the intersection of clinical credibility and elevated skincare, creating a distinct identity across every customer touchpoint.

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< Website imagery coming soon. The digital experience is currently in development. > 

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