Huntsman Family Foundation

Project Overview: Huntsman Family Foundation Logo

The Huntsman Family Foundation engages in philanthropic initiatives that create impact across education, healthcare, and community development. I was tasked with designing a logo that reflects their values of create, unify, build, trust, engage, and empower, while positioning the foundation as forward-thinking, approachable, and trustworthy.

• Role: Art Director & Logo Designer | 3 months
• Services: Brand Strategy | Competitive Analysis | Logo Design
• Industry: Philanthropy
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Pain Point

After many years with multiple logo iterations, The Huntsman Foundation needed a logo that visually communicated its six core values—create, unify, build, trust, engage, and empower—while feeling approachable, trustworthy, and timeless across all platforms.

Process

Conducted competitive research to understand how leading nonprofits balance professionalism with warmth. Explored architectural, geometric, and circular forms to reflect growth, unity, and trust. Developed 10+ initial sketches, refined to 3–5 directions through mood boards and collaborative feedback. Iterated on shapes, spacing, typography, and color to create a flexible, timeless design adaptable to print, digital, and signage.

Outcome

Delivered a modern logo featuring interconnected geometric shapes and a sophisticated yet approachable serif typeface. The design symbolizes community, collaboration, and empowerment, serving as the foundation’s core visual identity and guiding all future communications. Led visual identity development, including the logo icon and brand system. Wordmark and font pairing executed by external collaborator.

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